Land Rover BAR Launch Race Boat To End 166 Years Of Sporting Pain
07.02.2017

Land Rover BAR Launch Race Boat To End 166 Years Of Sporting Pain

  • Land Rover engineers’ expertise has helped design one of the fastest, most technically advanced race boat ever
  • Intensive final preparations and training in battle for the world’s oldest sporting trophy

Land Rover BAR have launched the boat they believe will make sailing history. One of the fastest, most technically advanced craft on the water has been developed with Jaguar Land Rover engineers with one aim: to win the world's oldest sporting trophy.

It's 50 years since England's footballers won a major prize. Tennis lovers waited 77 years for a British man to follow Fred Perry as Wimbledon singles champion. But Britain has never won the America's Cup in its 166-year history. 

Launched in Bermuda, the boat was named 'Rita' by Sir Ben Ainslie's wife Lady Georgie Ainslie and daughter Bellatrix. The name has a winning pedigree – Sir Ben has used it throughout his career.

BAR shared the engineering skills used by Jaguar Land Rover to create its newest models. Aerodynamic, self-learning car, artificial intelligence and virtual-modelling technologies are all helping the boat to go faster. Jaguar Land Rover
is the UK’s largest investor in automotive research, development and engineering spending billions on new product creation and innovation, the partnership with Land Rover BAR enables the engineers to up-skill and practice new methods in different environment and platforms. 

Tony Harper, Director of Research at Jaguar Land Rover, said: “This process of two-way engineering and our wider STEM programme across the business has enabled us to develop, learn and provide our capabilities to the BAR team.”

Each light-weight daggerboard needs to bear 2,400kg, the equivalent of a new Land Rover Discovery, so their job on the boat is crucial.