Jaguar Debuts New SUV, a Sportbrake and a Super Sedan at the Latest Art of Performance Tour Event in Novi, Michigan
21.09.2017

Jaguar Debuts New SUV, a Sportbrake and a Super Sedan at the Latest Art of Performance Tour Event in Novi, Michigan

September 21, 2017 – Today, Jaguar introduced to U.S. media and consumers the new expanded 2018MY lineup, including the all-new E-PACE SUV, XF Sportbrake and XJR575 sedan. The new Jaguar vehicles will be showcased for the first time in North America in Novi at The Art of Performance Tour, an award-winning immersive consumer test drive and engagement experience.

Open to consumers from September 22-24, the Art of Performance Tour enables consumers to get up close and personal with the latest Jaguar models. The Detroit area is the first stop featuring the newest Jaguar vehicles: the XF Sporbrake, XJR575 and the all-new E-PACE. Guests will have the opportunity to get filmed behind the wheel of the Jaguar XE to create their own shareable short action film, The Audition.

Guests will also be able to get behind-the-wheel of the Jaguar XF, XE, F-TYPE and F-PACE, in a series of driving exercises; some on the new ‘Smart Cone’ course which uses wireless technology to randomly illuminate pairs of cones to set out a different route each time, notifying drivers of their next target with only a moment's notice. To RSVP and reserve your spot, please visit jaguarusa.com

Location:

Suburban Collection Showplace - 46100 Grand River Ave, Novi, MI 48374

Hours:

Friday, September 22, 9:00AM – 7:00PM
Saturday, September 23, 8:30AM – 7:00PM 
Sunday, September 24, 8:30AM – 6:00PM

 

Media Contact:

Brock Thatcher
brock.thatcher@tvcgroup.com
646-280-6036