London – 14 November 2017: Candy Crush Saga, the deliciously colourful game first burst onto our phones five years ago today and has since become a global phenomenon.
The brainchild of Sebastian Knutsson and a small team in Stockholm, the franchise’s inaugural game, Candy Crush Saga, was released on mobile in November 2012 and is played all around the world by millions of people. Games within the Candy Crush franchise have been downloaded almost three billion times worldwide*, and have a social media fan base bigger than Katy Perry’s. Despite being five years old, Candy Crush Saga has retained its popularity and returned to the #1 position on the iOS and Android app stores in the US following a record-breaking third quarter. In addition, King has had two of the top 10 grossing games in the US for four consecutive years.
To mark the fifth anniversary, King is launching some exciting in-game updates and giving players the most powerful booster to date in the form of the birthdaylicious Party Booster. Designed to give that sweet winning feeling, players will receive two free party boosters giving a series of special, never-before-seen effects, tasty treats and more. The party booster is available to players on level 29 and above from 14th November to 23rd November 2017 via iOS, Android, Amazon and Windows.
Candy Crush Saga fans can join in the celebrations on Facebook and Twitter using #ThatSweetFeeling
For more information, please contact Jessica.