The Diana Award launches campaign to change the dictionary definition of bullying during #AntiBullyingWeek
15.11.2017

The Diana Award launches campaign to change the dictionary definition of bullying during #AntiBullyingWeek

Bully n. a person who uses strength or influence to harm or intimidate those who are weaker 

  • New YouGov research shows 72% of GB children, aged 13-17yrs, agree the definition of the word ‘bully’ should be updated
  • Anti-Bullying Week sees the launch of a UK-wide campaign to change the dictionary definition of ‘bully'
  • Collins Dictionary and Dictionary.com agree to review
  • The Diana Award calling on others to review – Cambridge Dictionary, Oxford English Dictionary, Merriam-Webster & Google’s dictionary
  • Campaign supported by Holly Branson.

The Diana Award has encouraged dictionary companies to remove the word ‘weak’ from their definitions of bully or bullying. The youth charity feels passionately that people who are bullied should not be stereotyped as weak.  One of the key ways to change this is by removing any reference of strong or weak from the definition. 

Throughout this week, The Diana Award will be releasing video content revealing some of the reactions from school children about the current definition, as well as an exclusive Snapchat filter. The charity hopes that by removing weak from the definition they can instil confidence in those who have or are still experiencing bullying.

The Diana Award Anti-Bullying Campaign is encouraging the public to help persuade dictionaries to change the definition by tweeting and using the #IAMNOTWEAK @CambridgeWords @OxfordWords @OED @MacDictionary @MerriamWebster @Google.  Supporters can also share the campaign video assets/jpegs from the charity’s social media channels: @DianaAward @AntiBullyingPro

For more information please contact Emma Kaye at TVC Group: emma.kaye@tvcgroup.com