An Iconic British Farmer’s Race: Exclusive Behind The Scenes
21.04.2011

An Iconic British Farmer’s Race: Exclusive Behind The Scenes

On your marks, get set, go…

In this exclusive video taking you behind scenes of the latest iconic Hovis commercial, experience the drama, thrills and spills as hundreds of British farmers race across the countryside to cross the finish line in a battle of honest, spirited endeavour.

Overcoming a number of obstacles along the way, the race reinforces the message that Hovis works with farmers across the country to grow the best quality British wheat.

Promoting the use of 100% British Wheat* across the Soft White range, ‘Farmer’s Race’ is the latest in a long line of iconic and much-loved adverts that encapsulate the quintessential ‘Britishness’ of the nation.

The video hopes to encourage the nation to champion British produce and support 
local famers. For more information log on to
www.facebook.com/hovisbakery

*Flour milled from 100% British wheat. Excludes product baked in Northern Ireland.


For more information please contact Natalie at TVC Group:
natalie.jackson@tvcgroup.com